Conference · Brand & experience
Fenomén
Connecting the conference brand with the experience of the entire day.
The challenge
Local workshops were growing into a multi-day conference. The brand and delivery had to grow with them.
My role
Part of the original team: brand, communication and creative coordination of the conference day, livestream and evening programme.
Decisions and shared work
As a member of the original team, we built the brand, website, content, email communication and event experience. I coordinated the conference day, on-site teams, online streams and the complete evening programme with suppliers.
The outcome
Five editions and a recognisable experience that brought together more than 400 attendees in its final year.