Retail · Local marketing
SkiSportFamily
Connecting the local offer, website and seasonal campaigns.
The challenge
A local sports shop needed to be visible where its customers actually make decisions.
My role
Collaboration on local positioning and seasonal marketing communication.
Decisions and shared work
Together, we worked on positioning, the local shop location, website, seasonal offers, banners, local press and customer events.
The outcome
More consistent local communication across the shop, website, press and seasonal campaigns.