Education · Course marketing
CE-PA
Eight years developing communication for courses and related education projects.
The challenge
Different courses, lecturers and audiences needed to feel like one trusted education brand.
My role
Marketing adult education courses and related projects over an eight-year collaboration.
Decisions and shared work
Over eight years, we developed the course offer, website, campaigns, email marketing, automations, content and visual materials, continually adapting the customer journey as projects and participant needs evolved.
The outcome
A durable marketing system for both the courses and the wider education projects around them.