Digital product · UX & messaging
Managewise
From product features to an offer, interface and messaging for early customers.
The challenge
A new CRM and WFM product had many capabilities, but needed a clear reason for first customers to care.
My role
UX/UI design and marketing consultancy for a digital product launch.
Decisions and shared work
Together with the team, we defined the core value, customer situations and sales arguments, then connected them across the website, launch communication, sales materials and initial LinkedIn outreach.
The outcome
One clear product story for the website, proposals and sales conversations.