B2B technology · Brand & website
RobosizeME
A clearer automation offer, a new website and creative direction for the rebrand.
The challenge
A technically strong product needed a website that made its value clear without unnecessary complexity.
My role
Creative and brand strategy, leadership of the redesign and coordination of internal and external specialists.
Decisions and shared work
With the Product Manager, we grouped roughly 60 automations into a clearer customer-facing offer.
I developed product one-pagers, sales materials, positioning and core messages.
I set the creative direction for the rebrand and led the website redesign with a designer, an agency and the internal team.
The outcome
The website redesign was completed approximately four weeks ahead of schedule.
Shared marketing results during my engagement, rather than outcomes attributable to my work alone: approximately +103% LinkedIn audience growth over the reported 12 months; average newsletter open rate 40.44%; approximately 37% of the LinkedIn audience in Hospitality & Travel.